Question 1

How can marketing help MY business?

Accepted Answer

The role of marketing is to help you understand your customers, your competitive advantage and how to turn that into more money through the door.

A really great marketer will help you:

- Develop effective marketing strategies, 
 - Identify target audiences,
 - Improving brand visibility
 - Increase customer engagement

When you know who you are speaking to, and how to reach them, it simplifies the process of driving growth in sales.

Question 2

What does it cost?

Accepted Answer

We start with an initial consultation which is free, to understand what you're looking for.
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There are several ways to engage with Cue Marketing.

This can include:

- Project work 
This is one-off work that may include brand or marketing strategy, product launches, rebranding or campaign planning as an example.

This is costed according to scope and complexity and starts at $4,000 + GST.

- Ongoing, regular marketing support
This depends on the level of support required, and the time period.
Ranging between $120 p/h to $300 p/h  + GST or on a set fee retainer.

- Marketing strategy
- Marketing audit, marketing plan on a page, and recommended approach
$9,500 + GST
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- Fractional CMO support
Designed for businesses who have a marketing plan in place, and need strategic support to ensure it is executed on time, and to budget. Also includes marketing team recruitment and leadership as needed.

Costed according to time required. Between $180 - $300 p/hr + GST

We understand the concept of a budget, so we will provide you with a quote that delivers value for the job to be done and agree outcomes before commencing work.

Question 3

Do you have a specialist area?

Accepted Answer

Businesses that sell direct to consumers is the area we have the most expertise and can hit the ground running in. That doesn't mean we can't help if you're B2B. We'd start with a chat and go from there.
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This is not a one-trick pony show specialising in a single marketing tactic like SEO/SEM Google AdWords. We will look at the whole picture for you and provide a recommendation specific to your business. 
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Cue Marketing has solid experience in FMCG, Retail, Telco, Fashion & Sustainability.

Question 4

What is fractional marketing?

Accepted Answer

It simply means you outsource a 'fraction' of your department - i.e. marketing, to a part time specialist. 
You get someone with senior exec level experience, who can come in and manage a marketing project or problem for a period of time. The aim is to get the benefit of someone senior, without committing to a full time hire. 
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A fractional marketer can: 
Identify areas for growth
Build a marketing plan
Develop a budget
Build a channel plan
Recommend agency partners
Oversee agencies, partners and stakeholders 
Establish, manage and develop a marketing team

Frequently Asked Questions

How can marketing help MY business?

What does it cost?

Do you have a specialist area?

What is fractional marketing?